About

Born in Argentina in 1989, I spent a few years in Australia and Thailand before arriving in Norway, where I currently live with my wife Thea, our dog Milanesa and, as of June 2025, our son Luca.

I have a degree in advertising and I've worked as a creative at top agencies, like Grey, Y&R, McCann, and DraftFCB, before starting my career as a freelance retoucher in 2013.

I've also had the opportunity to work in-house at world-class retouching studios, such as Capturelab in Sydney (2014), and Wetouch in Oslo (2018), where I refined my skills and gained valuable studio experience.

As a retoucher my job is to make your life easier by solving problems, saving time, and delivering consistent, high-quality images that help your brand stand out.

Born in Argentina in 1989, I spent a few years in Australia and Thailand before arriving in Norway, where I currently live with my wife Thea, our dog Milanesa and, as of June 2025, our son Luca.

I have a degree in advertising and I've worked as a creative at top agencies, like Grey, Y&R, McCann, and DraftFCB, before starting my career as a freelance retoucher in 2013.

I've also had the opportunity to work in-house at world-class retouching studios, such as Capturelab in Sydney (2014), and Wetouch in Oslo (2018), where I refined my skills and gained valuable studio experience.

As a retoucher my job is to make your life easier by solving problems, saving time, and delivering consistent, high-quality images that help your brand stand out.

FAQ

WHAT SERVICES DO YOU OFFER?
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I WORK WITH IMAGES IN ALMOST ANY WAY YOU NEED, FROM COLOR CORRECTION AND RETOUCHING TO COMPOSITING AND HIGH-END EDITORIAL FINISHES. EACH IMAGE IS HANDLED WITH CARE TO PRESERVE NATURAL TEXTURES, ACCURATE COLOR, AND A CONSISTENT FINISH, ENSURING FLAWLESS RESULTS ACROSS ALL FORMATS.

DO YOU WORK WITH AGENCIES AND PRODUCTION TEAMS?
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YES, I FREQUENTLY COLLABORATE WITH PHOTOGRAPHERS, ART DIRECTORS, PRODUCERS, AND CREATIVE AGENCIES AROUND THE WORLD, INTEGRATING SEAMLESSLY INTO EXISTING WORKFLOWS.

CAN YOU MATCH AN ESTABLISHED VISUAL STYLE?
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ABSOLUTELY. I CAN IDENTIFY THE KEY ELEMENTS IN AN IMAGE OR COLOR GRADING AND APPLY THEM TO NEW IMAGES, ENSURING CONSISTENCY AND A COHESIVE ON-BRAND LOOK ACROSS CAMPAIGNS, EDITORIALS, OR BRAND MATERIALS.

CAN YOU HANDLE LARGE IMAGE SELECTIONS?
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YES, ABSOLUTELY. WITH OVER 13 YEARS OF EXPERIENCE AND AN EFFICIENT WORKFLOW, I CAN MANAGE LARGE BATCHES OF IMAGES QUICKLY AND RELIABLY. WHEN NEEDED, I ALSO COLLABORATE WITH A TRUSTED TEAM OF FREELANCE RETOUCHERS WHO ASSIST WITH BASIC TASKS, WHILE I PERSONALLY OVERSEE THE QUALITY AND CONSISTENCY OF EVERY IMAGE.

DO YOU OFFER RETAINER AGREEMENTS?
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YES, BRANDS OR TEAMS CAN PREBOOK A SET NUMBER OF HOURS PER MONTH AT A DISCOUNTED RATE. RETAINERS GUARANTEE PRIORITY SCHEDULING AND ARE IDEAL FOR COMPANIES WITH A STEADY OR CONTINUOUS NEED FOR HIGH QUALITY IMAGES. I CURRENTLY WORK ON A RETAINER BASIS WITH MARINA BAY SANDS SINGAPORE AND HAVE AVAILABILITY FOR ONE ADDITIONAL CLIENT UNDER A SIMILAR ARRANGEMENT.

WHAT ARE YOUR RATES?
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MY CURRENT RATE IS €80 PER HOUR. AS EVERY PROJECT IS DIFFERENT, I REVIEW THE IMAGES AND THE BRIEF BEFORE ESTIMATING THE TIME REQUIRED. TIME IS TRACKED VIA CLOCKIFY, ALLOWING YOU TO MONITOR PROGRESS AT EVERY STAGE.

CAN THE WORK BE ADAPTED TO MY BUDGET?
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YES, THE SCOPE OF RETOUCHING CAN BE ADJUSTED IF NEEDED TO FIT YOUR AVAILABLE BUDGET.

HOW CAN WE HELP SPEED UP THE RETOUCHING PROCESS?
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CAREFUL PLANNING DURING THE SHOOT HELPS REDUCE TIME IN POST PRODUCTION. KEEPING THE SET TIDY, SHOOTING WITH SHARP FOCUS, ATTENTION TO WARDROBE, HAIR AND MAKEUP, REMOVING UNWANTED ELEMENTS FROM THE FRAME, CAPTURING PLATES FOR POTENTIAL COMPOSITES, AND LEAVING ROOM FOR BACKGROUND EXTENSIONS CAN ALL MAKE A SIGNIFICANT DIFFERENCE. A CLEAR BRIEF WITH ACCURATE COLOR REFERENCES HELPS STREAMLINE REVISIONS. WELL ORGANIZED FILES AND CLEAR AND TIMELY COMMUNICATION ALSO HELP KEEP THE PROCESS SMOOTH AND EFFICIENT. PLEASE ALSO INDICATE WHETHER THE IMAGES WILL BE USED ONLINE, FOR SOCIAL MEDIA, OR FOR LARGE FORMAT PRINT, AS EACH USE REQUIRES A DIFFERENT LEVEL OF DETAIL.

CAN I CONSULT WITH YOU BEFORE THE SHOOT?
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SURE, DISCUSSING RETOUCHING NEEDS IN ADVANCE OFTEN HELPS ANTICIPATE POTENTIAL CHALLENGES AND ENSURES THE SHOOT IS ALIGNED WITH POST-PRODUCTION REQUIREMENTS.

WHAT FILES SHOULD I SEND AND RECEIVE?
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PLEASE PROVIDE THE HIGHEST RESOLUTION FILES AVAILABLE, IDEALLY RAW OR TIFF. FINAL IMAGES ARE DELIVERED IN HIGH-RESOLUTION TIFF OR JPEG, OR ANOTHER FORMAT IF REQUIRED.

CAN I GET YOUR WORKING FILES?
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LAYERED WORKING FILES ARE NOT INCLUDED IN THE STANDARD AGREEMENT, AS THEY ARE PART OF MY INTERNAL WORKING PROCESS. THEY CAN, HOWEVER, BE PURCHASED SEPARATELY AT 100% OF THE ORIGINAL PROJECT RATE.

DO YOU SIGN NDAS OR WORK ON CONFIDENTIAL PROJECTS?
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YES, I REGULARLY WORK ON CONFIDENTIAL PROJECTS AND AM HAPPY TO SIGN NDAS TO PROTECT YOUR CONTENT.

HOW IS PAYMENT HANDLED?
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PAYMENT IS DUE UPON COMPLETION OF THE PROJECT. FINAL HIGH-RESOLUTION IMAGES WILL BE DELIVERED ONCE FULL PAYMENT HAS BEEN RECEIVED. PAYMENT VIA BANK TRANSFER TO MY NORWEGIAN ACCOUNT IS PREFERRED. PAYPAL IS ALSO AVAILABLE, WITH A 5.5% FEE APPLIED TO COVER TRANSACTION COSTS.

WORKING WITH YOU HAS BEEN A DELIGHTFUL EXPERIENCE. WHAT CAN WE DO NEXT?
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HEY, THANKS FOR SAYING THAT! REALLY SWEET OF YOU. I’D LOVE TO STAY IN TOUCH ON INSTAGRAM AND FOLLOW EACH OTHER’S JOURNEYS. AND IF YOU HAPPEN TO KNOW SOMEONE WHO COULD ALSO BENEFIT FROM MY SERVICES, SHARING THIS PORTFOLIO WITH THEM WOULD BE A HUGE HELP.

WHAT SERVICES DO YOU OFFER?
icon
icon

I WORK WITH IMAGES IN ALMOST ANY WAY YOU NEED, FROM COLOR CORRECTION AND RETOUCHING TO COMPOSITING AND HIGH-END EDITORIAL FINISHES. EACH IMAGE IS HANDLED WITH CARE TO PRESERVE NATURAL TEXTURES, ACCURATE COLOR, AND A CONSISTENT FINISH, ENSURING FLAWLESS RESULTS ACROSS ALL FORMATS.

DO YOU WORK WITH AGENCIES AND PRODUCTION TEAMS?
icon
icon

YES, I FREQUENTLY COLLABORATE WITH PHOTOGRAPHERS, ART DIRECTORS, PRODUCERS, AND CREATIVE AGENCIES AROUND THE WORLD, INTEGRATING SEAMLESSLY INTO EXISTING WORKFLOWS.

CAN YOU MATCH AN ESTABLISHED VISUAL STYLE?
icon
icon

ABSOLUTELY. I CAN IDENTIFY THE KEY ELEMENTS IN AN IMAGE OR COLOR GRADING AND APPLY THEM TO NEW IMAGES, ENSURING CONSISTENCY AND A COHESIVE ON-BRAND LOOK ACROSS CAMPAIGNS, EDITORIALS, OR BRAND MATERIALS.

CAN YOU HANDLE LARGE IMAGE SELECTIONS?
icon
icon

YES, ABSOLUTELY. WITH OVER 13 YEARS OF EXPERIENCE AND AN EFFICIENT WORKFLOW, I CAN MANAGE LARGE BATCHES OF IMAGES QUICKLY AND RELIABLY. WHEN NEEDED, I ALSO COLLABORATE WITH A TRUSTED TEAM OF FREELANCE RETOUCHERS WHO ASSIST WITH BASIC TASKS, WHILE I PERSONALLY OVERSEE THE QUALITY AND CONSISTENCY OF EVERY IMAGE.

DO YOU OFFER RETAINER AGREEMENTS?
icon
icon

YES, BRANDS OR TEAMS CAN PREBOOK A SET NUMBER OF HOURS PER MONTH AT A DISCOUNTED RATE. RETAINERS GUARANTEE PRIORITY SCHEDULING AND ARE IDEAL FOR COMPANIES WITH A STEADY OR CONTINUOUS NEED FOR HIGH QUALITY IMAGES. I CURRENTLY WORK ON A RETAINER BASIS WITH MARINA BAY SANDS SINGAPORE AND HAVE AVAILABILITY FOR ONE ADDITIONAL CLIENT UNDER A SIMILAR ARRANGEMENT.

WHAT ARE YOUR RATES?
icon
icon

MY CURRENT RATE IS €80 PER HOUR. AS EVERY PROJECT IS DIFFERENT, I REVIEW THE IMAGES AND THE BRIEF BEFORE ESTIMATING THE TIME REQUIRED. TIME IS TRACKED VIA CLOCKIFY, ALLOWING YOU TO MONITOR PROGRESS AT EVERY STAGE.

CAN THE WORK BE ADAPTED TO MY BUDGET?
icon
icon

YES, THE SCOPE OF RETOUCHING CAN BE ADJUSTED IF NEEDED TO FIT YOUR AVAILABLE BUDGET.

HOW CAN WE HELP SPEED UP THE RETOUCHING PROCESS?
icon
icon

CAREFUL PLANNING DURING THE SHOOT HELPS REDUCE TIME IN POST PRODUCTION. KEEPING THE SET TIDY, SHOOTING WITH SHARP FOCUS, ATTENTION TO WARDROBE, HAIR AND MAKEUP, REMOVING UNWANTED ELEMENTS FROM THE FRAME, CAPTURING PLATES FOR POTENTIAL COMPOSITES, AND LEAVING ROOM FOR BACKGROUND EXTENSIONS CAN ALL MAKE A SIGNIFICANT DIFFERENCE. A CLEAR BRIEF WITH ACCURATE COLOR REFERENCES HELPS STREAMLINE REVISIONS. WELL ORGANIZED FILES AND CLEAR AND TIMELY COMMUNICATION ALSO HELP KEEP THE PROCESS SMOOTH AND EFFICIENT. PLEASE ALSO INDICATE WHETHER THE IMAGES WILL BE USED ONLINE, FOR SOCIAL MEDIA, OR FOR LARGE FORMAT PRINT, AS EACH USE REQUIRES A DIFFERENT LEVEL OF DETAIL.

CAN I CONSULT WITH YOU BEFORE THE SHOOT?
icon
icon

SURE, DISCUSSING RETOUCHING NEEDS IN ADVANCE OFTEN HELPS ANTICIPATE POTENTIAL CHALLENGES AND ENSURES THE SHOOT IS ALIGNED WITH POST-PRODUCTION REQUIREMENTS.

WHAT FILES SHOULD I SEND AND RECEIVE?
icon
icon

PLEASE PROVIDE THE HIGHEST RESOLUTION FILES AVAILABLE, IDEALLY RAW OR TIFF. FINAL IMAGES ARE DELIVERED IN HIGH-RESOLUTION TIFF OR JPEG, OR ANOTHER FORMAT IF REQUIRED.

CAN I GET YOUR WORKING FILES?
icon
icon

LAYERED WORKING FILES ARE NOT INCLUDED IN THE STANDARD AGREEMENT, AS THEY ARE PART OF MY INTERNAL WORKING PROCESS. THEY CAN, HOWEVER, BE PURCHASED SEPARATELY AT 100% OF THE ORIGINAL PROJECT RATE.

DO YOU SIGN NDAS OR WORK ON CONFIDENTIAL PROJECTS?
icon
icon

YES, I REGULARLY WORK ON CONFIDENTIAL PROJECTS AND AM HAPPY TO SIGN NDAS TO PROTECT YOUR CONTENT.

HOW IS PAYMENT HANDLED?
icon
icon

PAYMENT IS DUE UPON COMPLETION OF THE PROJECT. FINAL HIGH-RESOLUTION IMAGES WILL BE DELIVERED ONCE FULL PAYMENT HAS BEEN RECEIVED. PAYMENT VIA BANK TRANSFER TO MY NORWEGIAN ACCOUNT IS PREFERRED. PAYPAL IS ALSO AVAILABLE, WITH A 5.5% FEE APPLIED TO COVER TRANSACTION COSTS.

WORKING WITH YOU HAS BEEN A DELIGHTFUL EXPERIENCE. WHAT CAN WE DO NEXT?
icon
icon

HEY, THANKS FOR SAYING THAT! REALLY SWEET OF YOU. I’D LOVE TO STAY IN TOUCH ON INSTAGRAM AND FOLLOW EACH OTHER’S JOURNEYS. AND IF YOU HAPPEN TO KNOW SOMEONE WHO COULD ALSO BENEFIT FROM MY SERVICES, SHARING THIS PORTFOLIO WITH THEM WOULD BE A HUGE HELP.

GET IN TOUCH

CONTACT

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Gonzalo and his dog Milanesa
Gonzalo and his dog Milanesa

Gonzalo Ponce

freelance retoucher based in norway working with brands, photographers and agencies from all over the world.

norway

11:15 AM

Gonzalo Ponce

freelance retoucher based in norway working with brands, photographers and agencies from all over the world.

norway

11:15 AM

Gonzalo Ponce

freelance retoucher based in norway working with brands, photographers and agencies from all over the world.

norway

11:15 AM